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Building a visual identity that lasts

Logos are the tip of the iceberg. A durable identity is a system of rules, not a single mark.

JDJaan DeDesign Lead1 min read

An identity succeeds when anyone on your team can produce on-brand work without asking a designer.

Systems over symbols

  • A clear type hierarchy.
  • A restrained colour palette.
  • Grid and spacing rules.
  • Photography and illustration direction.
J

Written by

Jaan De

Design Lead

Jaan leads brand and product design at Mesua.

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